It’s the most common of the various types of direct mail you could choose. It’s what most mail looks like-common, plain, and doesn’t require much thought. We’ve all received the standard business envelope in the mail. This personal data, in turn, leads to increased open rates and responses. In fact, there’s no limit to the number of customizations you can incorporate to create hundreds or thousands of variations of one mailing piece. You can use your existing direct mail data to create targeted campaigns that get results. This process allows you to personalize the text, graphics, and photos from one printed piece to the next without slowing down the printing process.
In a direct mail marketing strategy, you can’t talk about personalization without variable data printing (VDP). Wouldn’t you have more of an interest in a piece of mail tailored to your needs? Why would you treat your customers any differently? It’s one of the most basic but successful direct mail envelope ideas you can use.
The more relevant the message, the greater the chance of a positive response. As powerful a tactic as that is, it also helps to personalize based on other variables like location and interests. Personalization runs deeper than including someone’s name, however. Studies show that when you add someone’s name to your direct mail piece, it will not only get them to open your envelope but will also boost response rates by 135%. That’s because nearly 90% of consumers admit that personalized marketing increases their chances of buying a product or service. Marketing execs know that personalization is important for accomplishing their marketing objectives. Let’s tone down our expectations a bit and see how we can get your envelopes opened with direct mail designs that actually work. They get close to 100% open rates, but those kinds of campaigns come at a pretty steep cost. Sure, you could send a dimensional mailer. Direct mail open rates can get into the 90% range, but you’ll need a pretty persuasive campaign to get on that level. That’s a good starting point, but we want much higher numbers. Here are seven direct mail envelope ideas that will help you jumpstart those open rates-and get more responses.ĭirect Mail Envelope Ideas: What to ExpectĪround 40% of consumers say they read or at least scan the direct mail they receive. So we came up with some tips that will help you improve your direct mail designs and get more eyes on your marketing messages. It’s on you to make your mail piece so enticing that they can’t help but to open it. It’s frustrating when your recipients don’t take the time to open them to see what’s inside. In fact, a recent USPS study found that “Millennials spent more time with physical ads than digital ads.” Additionally, “ 92% of Millennials say they are influenced by direct mail to make purchase decisions.” So, while direct mail may seem old school, it’s a proven method for getting the attention of this essential demographic.You spend a lot of time and effort conceiving, designing, and implementing your direct mail campaigns. Physical items that are functional and informative have the potential to create an impact in a way that digital marketing can’t. More than ever, consumers are inundated with email and digital marketing. Other great products created by Whitney Woods include 3-D pop-up house holiday cards, a telescopic box mailer, and a variety of money boxes. This is a simple and functional device sure to be used by anyone who needs to prop their phone while speaking in a zoom meeting or over facetime. It has two holes on the sides for pens and a space below the phone for a mini-calendar. Made by the team at Whitney Woods, this promotional phone holder pops out of the custom design envelope and requires no additional manipulation by the client as it stands on its own.
#Direct mail ideas full#
You have to see the full video of this brilliant dimensional piece to get the full impact.
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